Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Promotion is most often intended to be a supporting component in a marketing mix. Promotion decision must be integrated and co-ordinated with the rest of the marketing mix, particularly product/brand decisions, so that it may effectively support an entire marketing mix strategy. The promotion mix consists of four basic elements.

1. Advertising
2. Personal Selling
3. Sales Promotion
4. Publicity
   

Advertising is the dissemination of information by non-personal means through paid media where the source is the sponsoring organization.

Personal selling is the dissemination of information by non-personal methods, like face-to-face, contacts between audience and employees of the sponsoring organization. The source of information is the sponsoring organization.

Sales promotion is the dissemination of information through a wide variety of activities other than personal selling, advertising and publicity which stimulate consumer purchasing and dealer effectiveness.

ORIGIN AND DEVELOPMENT OF ADVERTISING
It has been wrongly assumed that the advertising function is of recent origin.

• Twitter
• Facebook
• Email
• Bookmark
• del.icio.us
• Digg
• Reddit
• Google Bookmarks
• StumbleUpon