Advertising: Why all small business owners need a value proposition
Small business owners need to nail their value proposition before they can start growing and marketing their business, according to long-time marketer and Sydney Small Business Centre founder Amanda Falconer.
Monday 16th of May 2011
Small business owners need to nail
their value proposition before they can start growing and marketing their
business, according to long-time marketer and Sydney Small Business Centre
founder Amanda Falconer.
“A VP – better know as a value proposition – is the
bedrock of your entire marketing strategy, which is why it’s essential to spend
the time absolutely nailing it,” she says.
One of the main reasons why many small businesses
fail in the early stages is because they fail to distinguish themselves from
their competition by not having a rock-solid value proposition.
Writing a value proposition for a business comes from
examining its capabilities and needs, and then determining the unique value the
business provides to consumers and how it aligns with the needs of the target
market.
Having a solid value proposition in place sets the
foundation for all the activities of a business, and is essential for sales,
marketing and advertising.
“The value proposition isn’t something you’ll ever
use outside your business, but it is the basis of everything you
will say,” says Falconer.
After seeing many small businesses fail because they
didn’t have a solid marketing strategy, Falconer founded the Sydney Small
Business Centre in September 2010. The Centre is both a learning centre,
helping SMEs grow by coaching business owners to become great business
managers, as well as their outsourced marketing manager.
To help small business owners determine what makes their
business valuable, as well as their marketing strategy, the Sydney Small
Business Centre runs public marketing intensive workshops.
The next Small Business Marketing Intensive will be
held at the Sydney Small Business Centre on July 7 and 8, 2011. Small business
owners interested in taking up this unmissable opportunity can contact the
Sydney Small Business Centre on (02) 8203 2715 for more information or enroll
in the course on the Sydney Small Business Centre website – www.sydneysmallbusinesscentre.com
Small Business Marketing Intensive
Where: Sydney Small Business Centre, 1 Layton Street,
Camperdown
Date: July 7 & 8 2011
Time: 8:30am – 5pm
Find out more at: www.sydneysmallbusinesscentre.com
About the author
| Name: | indigohomes |
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| Web site: | www.sydneysmallbusinesscentre.com/ |
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